LS-Yashasvi Bhava

1.       Brief: To promote Loksatta Yashasvi Bhava as a superior supplement for children aspiring to excel their board exams.

Insight: While growing up we all had that one subject which was our arch enemy and disliked it to the core. But in reality it’s nothing more than a perspective, a myth, which could be easily broken with the help of Loksatta Yashasvi Bhava.

Creative execution: Wrote a 2 ad long copy campaign of children telling about how Loksatta made them be-friend subject they used to dread dealing with.